SEO & internet marketing

February 9, 2010

Code Snippets To Implement 301 Redirect

Filed under: Web Design — Tags: , , , , , , , , , , , — admin @ 2:05 am

img src=”http://feedads.g.doubleclick.net/~a/oyji5EZrqMEgIFZW3a9tj8oDOrw/0/di” border=”0″ ismap=”true”>

img src=”http://feedads.g.doubleclick.net/~a/oyji5EZrqMEgIFZW3a9tj8oDOrw/1/di” border=”0″ ismap=”true”>

Sometimes, if you use a CMS like WordPress or Movable Type, you could need to change the URL structure in use on your blog with a more SEO friendly structure.
This is a big problem especially if your site is already indexed and some posts are popular on search engines: if you change the URL structure, all your posts will be unavailable at the old URLs and, in this way, you risk to lose visitors and ranking.
A safe way to change the URL structure of your blog, without losing visitors and ranking, is to apply a permanent redirect to your pages (301 redirect). This redirect says to the search engine bot “the current page has permanently moved to a new URL” so that the bot can follow the new link and properly index it.

In this post I’m going to illustrate how to apply a permanent redirect to your pages using some techniques and scripting languages.

Redirect 301 with htaccess

In my opinion htaccess is the best and quickly way to redirect your pages. Only an advice: you need to have a base knowledge of htaccess for use it or you risk to have some serious problems on your site! So, before start using htaccess, I suggest you some good reading: /a> and /a>.

Here is an example of htaccess usage:

Redirect permanent http://mysite.com
http://www.mysite.com

Now supposed you have the following two URLs: http://www.mysite.com and http://mysite.com. For Google, for example, these URLs are two different pages and their page rank will be divided among two pages. So, why not using htaccess to redirect all traffic to only one page?

The only thing you have to do is to create a new file called .htaccess with the following code:

February 8, 2010

Two Biggest Advantages of Small Businesses SEO

agility-creativity-search-marketingWith /a>, small businesses have two advantages larger competitors often can’t match: creativity and agility.

By embracing these two philosophies as part of their /a> DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors.

Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each.

Creativity as a search marketing advantage

Large = more risk management – Small = creativity/individuality can shine

Larger corporations are naturally risk-averse. Most won’t create blogs that take sides on issues, create controversy or linkbait, push the envelope with snarky ideas or allow shining examples of individuality. Which is why individuals and smaller companies have a continued advantage: there are far less stakeholders so it’s easier to sell creative, controversial or compelling ideas. The more creative your content is, the more editorially earned, organic links you’ll attract from the /a> that content builds.

Tips to activate for SEO benefit:

Develop creative linkbait – small, creative groups have the perfect environment to brainstorm linkbait. Where larger companies will mostly follow proven archetypes, a small business can break the mold with clever, catchy and outside the box /a> ideas. It’s an opportunity to create the kind of linkbait social web influencers are looking for but larger competitors do not understand. By embracing this it’s possible to outpace those who can only engage in manual/mechanical /a> efforts because the content they are working with is dry.

Create controversy – success in small businesses comes from dedicated team members passionate about their industry of choice. Due to this passion, they will naturally have strong feelings about the industry they are in. Why not turn that passion loose on the web to attract others who feel the same? It’s going to be more authentic, let you leverage an angle larger competitors can’t or won’t use, and more closely connect with an audience. Even those who disagree with you play into this strategy, because as they respond to you in droves, they bring an influx of links and referral traffic. Individuals in your niche are dominating the SERPs by leveraging this approach and it’s an opportunity if your small business can artfully direct controversy.

Leverage a creative CMS - where large competitors are stuck using SEO-unfriendly CMS platforms, your small business can take advantage of cheap/free SEO-friendly online publishing tools like /a>. Creative web developers can turn Wordpress into an entire CMS to power your site at an extremely reasonable cost. If you need something more powerful, a CMS like Expression Engine is both affordable and natively search engine friendly. Small businesses have a choice where larger companies frequently get locked into complex systems or dated technologies.

Agility as a search marketing advantage

Larger = slower moving – Small = the advantage of speed and agility

Agility isn’t just a factor for /a>. It’s an effective way for a small businesses to create an SEO strategy disruptive to competitors. Because larger corporations naturally have complex layers of approval processes, lawyers and committees, smaller businesses have an opportunity to exploit this by being first. Many small businesses try to act like large corporations, however this is not embracing the advantage possible by being able to turn on a dime.

Tips to activate for SEO benefit:

Flip your mindset about web content from formal to improvisational – particularly with content published through a social channel such as a blog.  According to the recent TopRank Marketing survey on /a> 94% of bloggers reported seeing measurable SEO benefits from blogging within 12 months. A majority see benefit, since more content  equals more hooks in the water for search engines. /a> showing search phrases are getting longer reinforces this, showing you should feed the tail now more than ever. By having an agile content development process, smaller companies can and do outpace larger competitors who have more resources, but can’t get out of their own way.

Embrace personal brands – when a company embraces their team members having personal brands, this will as a by-product provide a search marketing advantage. For example: in interviews, on their own blogs and through their own exposure, a company and the individual both benefit since both parties frequently get mentioned/linked together. It’s a win-win situation. Where larger corporations use their many partners as an advantage for links, small businesses can encourage and embrace their passionate, trusted team members to develop personal brands in their industry.

Break news – as we’ve noted previously in /a> (and also /a> at Copyblogger): every company is now a media company. By breaking news right along with media, you’re going to attract links and referral traffic. Instead of relying on external entities for attention, your company will start to become a trusted source as its own brand of media. To embrace this in a way that matters, agility is essential.

The more /a> take advantage of their ability to be more creative and agile than larger competitors, the more their online content marketing and SEO programs will succeed.

What other advantages do you think small businesses have for search marketing?

img src=”http://24c.eu/wp-content/uploads/2010/02/7c44b0e7e2us-big.png.png” alt=”Save to del.icio.us” />
img src=”http://24c.eu/wp-content/uploads/2010/02/8b5c3d76e9le-big.png.png” alt=”StumbleUpon” />
img src=”http://24c.eu/wp-content/uploads/2010/02/85e8a3948ark-big.png.png” alt=”Google” />
img src=”http://24c.eu/wp-content/uploads/2010/02/95cf85f1c8k-icon.gif.gif” alt=”Facebook” />
img src=”http://24c.eu/wp-content/uploads/2010/02/5d14d05fb0witter.png.png” alt=”Twitter” />

Two Biggest Advantages of Small Businesses SEO

agility-creativity-search-marketingWith /a>, small businesses have two advantages larger competitors often can’t match: creativity and agility.

By embracing these two philosophies as part of their /a> DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors.

Today, we’ll briefly explore why creativity and agility are advantages small businesses have for search marketing, and some quick tips to activate each.

Creativity as a search marketing advantage

Large = more risk management – Small = creativity/individuality can shine

Larger corporations are naturally risk-averse. Most won’t create blogs that take sides on issues, create controversy or linkbait, push the envelope with snarky ideas or allow shining examples of individuality. Which is why individuals and smaller companies have a continued advantage: there are far less stakeholders so it’s easier to sell creative, controversial or compelling ideas. The more creative your content is, the more editorially earned, organic links you’ll attract from the /a> that content builds.

Tips to activate for SEO benefit:

Develop creative linkbait – small, creative groups have the perfect environment to brainstorm linkbait. Where larger companies will mostly follow proven archetypes, a small business can break the mold with clever, catchy and outside the box /a> ideas. It’s an opportunity to create the kind of linkbait social web influencers are looking for but larger competitors do not understand. By embracing this it’s possible to outpace those who can only engage in manual/mechanical /a> efforts because the content they are working with is dry.

Create controversy – success in small businesses comes from dedicated team members passionate about their industry of choice. Due to this passion, they will naturally have strong feelings about the industry they are in. Why not turn that passion loose on the web to attract others who feel the same? It’s going to be more authentic, let you leverage an angle larger competitors can’t or won’t use, and more closely connect with an audience. Even those who disagree with you play into this strategy, because as they respond to you in droves, they bring an influx of links and referral traffic. Individuals in your niche are dominating the SERPs by leveraging this approach and it’s an opportunity if your small business can artfully direct controversy.

Leverage a creative CMS - where large competitors are stuck using SEO-unfriendly CMS platforms, your small business can take advantage of cheap/free SEO-friendly online publishing tools like /a>. Creative web developers can turn Wordpress into an entire CMS to power your site at an extremely reasonable cost. If you need something more powerful, a CMS like Expression Engine is both affordable and natively search engine friendly. Small businesses have a choice where larger companies frequently get locked into complex systems or dated technologies.

Agility as a search marketing advantage

Larger = slower moving – Small = the advantage of speed and agility

Agility isn’t just a factor for /a>. It’s an effective way for a small businesses to create an SEO strategy disruptive to competitors. Because larger corporations naturally have complex layers of approval processes, lawyers and committees, smaller businesses have an opportunity to exploit this by being first. Many small businesses try to act like large corporations, however this is not embracing the advantage possible by being able to turn on a dime.

Tips to activate for SEO benefit:

Flip your mindset about web content from formal to improvisational – particularly with content published through a social channel such as a blog.  According to the recent TopRank Marketing survey on /a> 94% of bloggers reported seeing measurable SEO benefits from blogging within 12 months. A majority see benefit, since more content  equals more hooks in the water for search engines. /a> showing search phrases are getting longer reinforces this, showing you should feed the tail now more than ever. By having an agile content development process, smaller companies can and do outpace larger competitors who have more resources, but can’t get out of their own way.

Embrace personal brands – when a company embraces their team members having personal brands, this will as a by-product provide a search marketing advantage. For example: in interviews, on their own blogs and through their own exposure, a company and the individual both benefit since both parties frequently get mentioned/linked together. It’s a win-win situation. Where larger corporations use their many partners as an advantage for links, small businesses can encourage and embrace their passionate, trusted team members to develop personal brands in their industry.

Break news – as we’ve noted previously in /a> (and also /a> at Copyblogger): every company is now a media company. By breaking news right along with media, you’re going to attract links and referral traffic. Instead of relying on external entities for attention, your company will start to become a trusted source as its own brand of media. To embrace this in a way that matters, agility is essential.

The more /a> take advantage of their ability to be more creative and agile than larger competitors, the more their online content marketing and SEO programs will succeed.

What other advantages do you think small businesses have for search marketing?

img src=”http://24c.eu/wp-content/uploads/2010/02/7c44b0e7e2us-big.png.png” alt=”Save to del.icio.us” />
img src=”http://24c.eu/wp-content/uploads/2010/02/8b5c3d76e9le-big.png.png” alt=”StumbleUpon” />
img src=”http://24c.eu/wp-content/uploads/2010/02/85e8a3948ark-big.png.png” alt=”Google” />
img src=”http://24c.eu/wp-content/uploads/2010/02/95cf85f1c8k-icon.gif.gif” alt=”Facebook” />
img src=”http://24c.eu/wp-content/uploads/2010/02/5d14d05fb0witter.png.png” alt=”Twitter” />

Watch Super Bowl Commercials Online on YouTube & Bing

It looks like the Saints finally have a drive going against Indianapolis, and Super Bowl XLIV is looking like it’s going to end up being a pretty good game.

On top of the game itself, I know a lot of people are not just watching the pigskin, but watching out for the Super Bowl Commercials that will be aired during the game. We’re pretty excited as Search & Social (the parent company of SEJ) has several clients airing commercials this year :)

As we’ve always done here in SEJ, we’ve compiled a list of sites (especially search related ones) where you can watch the Super Bowl XLIV commercials.

  • /a>
  • /a>
  • /a>
  • /a>
  • /a>
  • /a>
  • /a>
  • /a> will let you vote and rate all the Super Bowl commercials, the top voted commercial will be announced on Feb 18.
  • /a> has started accepting votes for the best Super Bowl ads.

There you go.

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark” />

It looks like the Saints finally have a drive going against Indianapolis, and Super Bowl XLIV is looking like it’s going to end up being a pretty good game.

On top of the game itself, I know a lot of people are not just watching the pigskin, but watching out for the Super Bowl Commercials that will be aired during the game. We’re pretty excited as Search & Social (the parent company of SEJ) has several clients airing commercials this year :)

As we’ve always done here in SEJ, we’ve compiled a list of sites (especially search related ones) where you can watch the Super Bowl XLIV commercials.

  • /a>
  • /a>
  • /a>
  • /a>
  • /a>
  • /a>
  • /a>
  • /a> will let you vote and rate all the Super Bowl commercials, the top voted commercial will be announced on Feb 18.
  • /a> has started accepting votes for the best Super Bowl ads.

There you go.

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark”/>
Continue reading here:
/a>

February 7, 2010

Review your PPC Keywords

You probably already know that search marketing is all about /a>. For paid search, it’s the keywords you bid on and the match types you associate them with that determine when your ads are shown.

The basics of paid search marketing are keyword selection and match types. Once you’ve selected your /a> you move on to match types.

Review Your Keywords

  • Don’t just review your keywords from the viewpoint of what you think is supposed to happen during a live search, but what is actually happening.
  • Google provides the deepest level of data available in a standard report from the search query report, but the data is only useful if you’re reviewing and understanding it.
  • Use your analytics package to view the keyword to search term relationship, and the conversion metrics that were driven from that combination.

Google and MSN offer three match types: broad, phrase, and exact. Yahoo has advanced and standardized their naming convention for broad and exact. You learn what each of these mean in academic sense, but when is the last time you looked at the definitions of these terms, and how they’re manifesting in your campaigns today?

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark” />

You probably already know that search marketing is all about /a>. For paid search, it’s the keywords you bid on and the match types you associate them with that determine when your ads are shown.

The basics of paid search marketing are keyword selection and match types. Once you’ve selected your /a> you move on to match types.

Review Your Keywords

  • Don’t just review your keywords from the viewpoint of what you think is supposed to happen during a live search, but what is actually happening.
  • Google provides the deepest level of data available in a standard report from the search query report, but the data is only useful if you’re reviewing and understanding it.
  • Use your analytics package to view the keyword to search term relationship, and the conversion metrics that were driven from that combination.

Google and MSN offer three match types: broad, phrase, and exact. Yahoo has advanced and standardized their naming convention for broad and exact. You learn what each of these mean in academic sense, but when is the last time you looked at the definitions of these terms, and how they’re manifesting in your campaigns today?

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark”/>
See the article here:
/a>

Anatomy of The Perfect Sidebar

img src=”http://feedads.g.doubleclick.net/~a/emU0kzoMeyg9SMfc_9kioCUVt_E/0/di” border=”0″ ismap=”true”>

img src=”http://feedads.g.doubleclick.net/~a/emU0kzoMeyg9SMfc_9kioCUVt_E/1/di” border=”0″ ismap=”true”>

The sidebar is an important element of every blog. In a standard two-columns layout it’s placed to the right of the main section and includes information and links related to the content of blog posts.
A well organized sidebar should include some important items, such as subscription options, advertisements, recent and popular posts, and help blog readers find contextual information related to the article they are reading or, in general, about the blog they are browsing. Many blogs also add on their sidebar optional items such as external widgets (Facebook Fan Page or Google Friend Connect) and other various elements (for example job boards or Twitter updates).
All cited items are ordered and distributed within a sidebar according to their function and importance. Here is an example of the order and balanced distribution of those items (each item take up in average a certain percentage of the sidebar):

Subscription options: this section, which in some cases also includes a short presentation of the blog, is placed on top of the sidebar and covers in average approximately 5% of the sidebar area. It should include a link to the RSS feed, subscription options via email, Twitter and Facebook profile (many blogs use small or big icons for these links).

Advertisements: the sidebar is the perfect area to place advertisements. In average this section covers in many blogs 35% – 40% of the sidebar’s area. Widespread practice suggests to use not more than two banners (favorite size 125 X 125 pixels) for single row.

Recent and popular posts: separate sections with lists of recent and popular posts are a good way to suggest to blog readers what’s new, highlight popular articles, and increase in this way global page views.

External widgets: Many blogs add external widgets on their sidebar such as Facebook Fan Page or Google Friend Connect. This kind of widgets are not strictly necessary but can be useful to allow a major interaction between readers and contents and increase blog visitors.

Other elements: in average 10% of the area of some sidebars is taken up from various optional elements such as job boards, Twitter updates, tag lists or /a> and so on.

A last consideration about sidebar’s width. A too big or small width is not recommended: I suggest you to set the CSS width property to 260px so that your sidebar can contain two advertisement banners for row with a gap of 10px between banners.

img src=”http://feeds.feedburner.com/~ff/Woork?d=yIl2AUoC8zA” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?i=lso2WJ0pJTA:2mbcPxiCx0s:F7zBnMyn0Lo” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?i=lso2WJ0pJTA:2mbcPxiCx0s:gIN9vFwOqvQ” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?i=lso2WJ0pJTA:2mbcPxiCx0s:V_sGLiPBpWU” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?d=qj6IDK7rITs” border=”0″>

img src=”http://feedads.g.doubleclick.net/~a/emU0kzoMeyg9SMfc_9kioCUVt_E/0/di” border=”0″ ismap=”true”>

img src=”http://feedads.g.doubleclick.net/~a/emU0kzoMeyg9SMfc_9kioCUVt_E/1/di” border=”0″ ismap=”true”>

The sidebar is an important element of every blog. In a standard two-columns layout it’s placed to the right of the main section and includes information and links related to the content of blog posts.
A well organized sidebar should include some important items, such as subscription options, advertisements, recent and popular posts, and help blog readers find contextual information related to the article they are reading or, in general, about the blog they are browsing. Many blogs also add on their sidebar optional items such as external widgets (Facebook Fan Page or Google Friend Connect) and other various elements (for example job boards or Twitter updates).
All cited items are ordered and distributed within a sidebar according to their function and importance. Here is an example of the order and balanced distribution of those items (each item take up in average a certain percentage of the sidebar):

Subscription options: this section, which in some cases also includes a short presentation of the blog, is placed on top of the sidebar and covers in average approximately 5% of the sidebar area. It should include a link to the RSS feed, subscription options via email, Twitter and Facebook profile (many blogs use small or big icons for these links).

Advertisements: the sidebar is the perfect area to place advertisements. In average this section covers in many blogs 35% – 40% of the sidebar’s area. Widespread practice suggests to use not more than two banners (favorite size 125 X 125 pixels) for single row.

Recent and popular posts: separate sections with lists of recent and popular posts are a good way to suggest to blog readers what’s new, highlight popular articles, and increase in this way global page views.

External widgets: Many blogs add external widgets on their sidebar such as Facebook Fan Page or Google Friend Connect. This kind of widgets are not strictly necessary but can be useful to allow a major interaction between readers and contents and increase blog visitors.

Other elements: in average 10% of the area of some sidebars is taken up from various optional elements such as job boards, Twitter updates, tag lists or /a> and so on.

A last consideration about sidebar’s width. A too big or small width is not recommended: I suggest you to set the CSS width property to 260px so that your sidebar can contain two advertisement banners for row with a gap of 10px between banners.

img src=”http://feeds.feedburner.com/~ff/Woork?d=yIl2AUoC8zA” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?i=lso2WJ0pJTA:2mbcPxiCx0s:F7zBnMyn0Lo” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?i=lso2WJ0pJTA:2mbcPxiCx0s:gIN9vFwOqvQ” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?i=lso2WJ0pJTA:2mbcPxiCx0s:V_sGLiPBpWU” border=”0″> img src=”http://feeds.feedburner.com/~ff/Woork?d=qj6IDK7rITs” border=”0″>


Originally posted here:
/a>

Facebook Learns from Google – Centers Search Box on Redesign

Facebook has come out with a new page redesign which in my opinion, more and more simulated the web browsing experience moreso than just the social mapping experience. The only problem is, with Facebook constantly referring its users to Facebook fanpages and other controlled content within the walls of Facebook, the overall findability quotient resembles something more of a late 90’s AOL than a 2010 social media world changer.

That being said, what really garnished my attention this morning with the new Facebook design was not necessarily the browser aspect of its UI, but moreso the centering of the Facebook Search Box.

What makes the realignment of Facebook Search more and more intriguing to me is that expanded search assists Facebook with multiple goals :

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark” />

Facebook has come out with a new page redesign which in my opinion, more and more simulated the web browsing experience moreso than just the social mapping experience. The only problem is, with Facebook constantly referring its users to Facebook fanpages and other controlled content within the walls of Facebook, the overall findability quotient resembles something more of a late 90’s AOL than a 2010 social media world changer.

That being said, what really garnished my attention this morning with the new Facebook design was not necessarily the browser aspect of its UI, but moreso the centering of the Facebook Search Box.

What makes the realignment of Facebook Search more and more intriguing to me is that expanded search assists Facebook with multiple goals :

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark”/>
Follow this link:
/a>

See More Information on Linked Pages with MashLogic

We’ve seen quite a few FireFox addons aimed at showing you more information while you browse with no or little effort from your part. There are addons that help you /a>, there is also a way to /a> containing additional information on search terms or ranked pages.

Today’s featured addon aims at optimizing your browsing by showing additional information on various page objects.

/a> is a FireFox addon that (on mouse-over) shows in-page info about:

  • Names;
  • Terms;
  • Linked pages.

Here’s a few examples of what info you may see…

Mouse over any (linked) name mentioned on a page and you will be able to see (very useful when you want to quickly scan who comments a post):

  • The link destination page info (title and full address);
  • LinkedIn search results:

MashLogic

Also useful for researching any person’s connections; look what you can see right from Google SERPs:

Mashlogic

Hover over any term to see the definition retrieved from Wikipedia and latest news around the term (I found this one also very handy when looking through SERPs):

Mashlogic

The addon can be customized if you want to include / exclude any info.

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark” />

We’ve seen quite a few FireFox addons aimed at showing you more information while you browse with no or little effort from your part. There are addons that help you /a>, there is also a way to /a> containing additional information on search terms or ranked pages.

Today’s featured addon aims at optimizing your browsing by showing additional information on various page objects.

/a> is a FireFox addon that (on mouse-over) shows in-page info about:

  • Names;
  • Terms;
  • Linked pages.

Here’s a few examples of what info you may see…

Mouse over any (linked) name mentioned on a page and you will be able to see (very useful when you want to quickly scan who comments a post):

  • The link destination page info (title and full address);
  • LinkedIn search results:

MashLogic

Also useful for researching any person’s connections; look what you can see right from Google SERPs:

Mashlogic

Hover over any term to see the definition retrieved from Wikipedia and latest news around the term (I found this one also very handy when looking through SERPs):

Mashlogic

The addon can be customized if you want to include / exclude any info.

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark”/>
View original post here:
/a>

The Facebook Doppelganger Explosion

Last night I was exhausted after being in a meeting at work all day. I had to start studying for an online test I was taking for a class at USF. I was procrastinating and wishing Starbucks delivered. I found myself browsing my Facebook account as people often do when they should be doing more important things. I quickly caught myself clicking on profile after profile. I started off by glancing at one photo of a friend and thinking she looked much better than I remembered. I concluded the answer was because my friend had posted a photo of a celebrity in place of her face. I noticed a ton of people were doing it. I thought it was odd but I was intrigued enough to keep clicking away on everyone I knew. Apparently, a large portion of Facebook users were posting a photo of someone famous along with this message:

Doppelgänger week! During this week change your profile picture to someone famous (actor, musician, athlete) you have been told you look like…

A few weeks ago there was a similar situation popping up all around Facebook. My friends were constantly posting a color in their status updates. I wasn’t sure why but I did know it was picking up quickly. Finally, I got a message in my inbox.

The combination of word of mouth and quick clicks to share information got me thinking about the potential Facebook really has for marketing and SEO. Can you get quality brand recognition on Facebook? The doppelganger fad is kind of ridiculous, unlike the color fad which had a point and did a great job at promoting awareness to breast cancer. However despite the doppelganger fad lacking a point, people are still participating and rapidly spreading the word./a> has over 8,000 fans. In addition, hundreds of people are changing their personal photos to a celebrity look alike every minute. There is a debate about rather or not this is legal. Is Facebook violating privacy rights which they promise to protect by allowing users to participate in the Doppelganger fad?

/a>

img src=”http://www.deondesigns.ca/blog/wp-content/plugins/add-to-any/share_save_171_16.png” width=”171″ height=”16″ alt=”Share/Bookmark” />

Last night I was exhausted after being in a meeting at work all day. I had to start studying for an online test I was taking for a class at USF. I was procrastinating and wishing Starbucks delivered. I found myself browsing my Facebook account as people often do when they should be doing more important things. I quickly caught myself clicking on profile after profile. I started off by glancing at one photo of a friend and thinking she looked much better than I remembered. I concluded the answer was because my friend had posted a photo of a celebrity in place of her face. I noticed a ton of people were doing it. I thought it was odd but I was intrigued enough to keep clicking away on everyone I knew. Apparently, a large portion of Facebook users were posting a photo of someone famous along with this message:

Doppelgänger week! During this week change your profile picture to someone famous (actor, musician, athlete) you have been told you look like…

A few weeks ago there was a similar situation popping up all around Facebook. My friends were constantly posting a color in their status updates. I wasn’t sure why but I did know it was picking up quickly. Finally, I got a message in my inbox.

The combination of word of mouth and quick clicks to share information got me thinking about the potential Facebook really has for marketing and SEO. Can you get quality brand recognition on Facebook? The doppelganger fad is kind of ridiculous, unlike the color fad which had a point and did a great job at promoting awareness to breast cancer. However despite the doppelganger fad lacking a point, people are still participating and rapidly spreading the word./a> has over 8,000 fans. In addition, hundreds of people are changing their personal photos to a celebrity look alike every minute. There is a debate about rather or not this is legal. Is Facebook violating privacy rights which they promise to protect by allowing users to participate in the Doppelganger fad?

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