Tag Archives: content
Content Marketing Optimization – SES SF 2010
TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization. Following is a summary of Lee’s comprehensive presentation including 10 essential steps for your organization to achieve success. The core of any search or social media marketing program focuses on content. But what exactly is content marketing? It’s creating and distributing relevant content to attract, acquire and engage customers which you know detailed information about. Continue reading
Posted in SEO articles
Tagged content, friends, online-marketing, results, search engine strategies, search-engines, seo, social seo
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Content Farming – SEOs Get It, Journalists Don’t
Recently, there have been a series of negative articles about content farms. Continue reading
Posted in SEO articles
Tagged answer, assuming-google, business, content, content-crisis, council, demand-media, printing, seo, user
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SEO Basics: Telephone Game & the Fresh vs. New Content Debate
There’s a game of telephone going on about a hundred different theories of Search Engine Optimization and the influences or signals that affect search visibility. One that I continue to hear revolves around the notion that search engines like fresh content. I’m sure the genesis was something like: Someone told someone else at a conference and they posted it to a forum where someone read and blogged it and then someone else Tweeted it whereupon someone else blasted it via Ping.fm and Hootsuite. Continue reading
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Tagged content, content-debate, make-the-effort, media, online, online-marketing, opportunity, search-engine, search-engines, seo, telephone, telephone-game, websites
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Thinking Critically About Web Video
Web video is hot. Some say your chance to be a pioneer . Continue reading
Posted in SEO articles
Tagged content, digital marketing, marketing, marketing trends, network, online, social-media, videos, web video, youtube
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And So The Margins Race Toward Zero
Yahoo! & Associated Content @ Yahoo! Video The backfill content business model has had a great run over the past 5 years, but with today’s announcement of Yahoo! acquiring Associated Content, it certainly feels like it is getting toward the beginning of the end for that model for most folks. Continue reading
Posted in SEO articles
Tagged assuming-yahoo, based-on-domain, business, content, former-googler, likes, media, news, newspapers, premium, thomson-reuters, usa, yahoo
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How to Fix the Broken Link Graph
When Teoma launched in 2002 GoogleGuy made the following comment : “I just have one question. Continue reading
Posted in SEO articles
Tagged api, article, business, content, corpus, delight, link-as-often, optimization, organic, search, seo, utility, virtual, work
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B2B SEO: Content Sourcing & Optimization
B2B marketers have always been in the business of “ content marketing “ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Continue reading
Posted in SEO articles
Tagged being-published, content, culture, domain-name, online-marketing, search, search-engine, seo, seo tips
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B2B Search Engine Optimization: Focus on Content SEO
MarketingProfs B2B Forum is coming up quickly next week and I will be presenting about an hour of essential search engine optimization tips and insight specifically for B2B web sites along with Vocus Product Manager of PRWeb, Jiyan Wei . There’s a tremendous opportunity for B2B marketers to leverage SEO to increase prospect acquisition and to facilitate after the sale support and upgrades Continue reading
Comment Management Tools You Should Know
What is Comment Management? Virtually all blog software offers commenting functionality, so why would you need a 3rd party comment management service? Continue reading
Posted in SEO articles
Tagged content, conversation, disqus, facebook, intense-debate, management, marketing, online-marketing, party, social, social-media, source, tools, twitter
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5 Ways to Leverage Real Time Search in Your Online Marketing Mix
Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. Continue reading
Posted in SEO articles
Tagged content, design, facebook, marketing, online, real-time, seo, social, social-media, trends, yahoo
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