Tag Archives: from-the-search
Demand Media’s eHow.com Using Interesting Expired Domain Redirect SEO Strategy
Perhaps part of the “interesting data” Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages . Not to fear, Demand Media is a trusted Google partner, so the algorithm and engineers are prohibited to take action against the same activity which would get your website removed from the search results. Google’s blind eye and double standards toward the large MFA spam sites are becoming such a big issue that it looks to be at the core of the marketing strategy for new search engines ! Continue reading
Google Gets Patent For Variable Content Access By Geography
Google was grated a patent that discusses a system of determining content access privileges by country/geography. While it undoubtedly has multiple uses, Google book scanning and search appears to be the primary intended use case. Continue reading
Posted in SEO news
Tagged additional, attention, copyright-laws, determined, document, entire, from-the-search, internet marketing, more-sections, the-document, user
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Review your PPC Keywords
You probably already know that search marketing is all about keywords . For paid search, it’s the keywords you bid on and the match types you associate them with that determine when your ads are shown. The basics of paid search marketing are keyword selection and match types Continue reading
Posted in SEO news
Tagged campaigns, conversion, data, from-the-search, internet marketing, match, msn, search, sem, the-definitions
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Explaining SEO
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation. I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed: Their role: a description of their position within the company and their responsibilities Continue reading
Ask The Search Engines – War Stories From The World Tour
One of the many challenges of search marketing is getting answers from the search engines. Continue reading
Posted in SEO news
Tagged director, from-the-search, from-the-world, iprospect, manager, marketing, microsoft, national-sales, power, prospect-brian, search, search-engine, seo, webcast
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Advertisers Doing More And Less With Search
In case you didn’t see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers’ attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaigns. Many search + display studies and several years later it appears that marketers have developed a somewhat more nuanced view of search in the context of broader consumer behavior. Continue reading
Posted in SEO news
Tagged above-represent, country, from-the-search, internet marketing, media-at-sprint, search, street-journal, wider-marketing
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Google’s Matt Cutts, Cuts His Hair
Matt Cutts, known as Google’s search spam tsar, recently had a hair cut. Many people from the search industry noticed Matt’s new hair cut at recent search conferences. In short, Matt lost a bet about a release date of one of Google’s products and as a consequence, had to shave the hair off his head Continue reading
Posted in SEO news
Tagged actual, brian-white, from-the-search, from-the-team, hair, industry, internet marketing, known-as-google, recently-had, search, seo, shave-the-hair, video, video-showing
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