Tag Archives: marketing
Win a Free Pass to MN Blogger Conference
TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference . Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders Melissa Berggren, Arik Hanson, Suzi Magill and Katie Schutrop, it’s already one hot event. Continue reading
Everything I Know About Marketing I Learned from Google
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. Continue reading
Posted in SEO articles
Tagged aaron goldman, amazon, book, content marketing, googley-lessons, learned, marketing, online-marketing
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The Real Cost of Buying Links for SEO: $4 Million
I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. Continue reading
Posted in SEO articles
Tagged dark side of seo, gross-backlinks, links, marketing, online-marketing, paid-links, public-relations, retailer, seo
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Social Media SEO Success with Blogging
Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe) My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides Continue reading
Posted in SEO articles
Tagged marketing, media, online-marketing, photo, search, social, social seo, social-media
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Brian Clark Interview: Copyblogger on Content Marketing with Blogs
OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo , Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. Continue reading
Jumping Army Strong on Social Media & the Golden Knights
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own Army story: “Would you like to go skydiving with the US Army Golden Knights?” Who are the Golden Knights ? Continue reading
Posted in SEO articles
Tagged development, flickr, hotel, life, marketing, online, online-marketing, personal, public-relations, seo, social, texas, yellow
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SES San Francisco 2010 Wrap-Up
QR code on the side of a building? Geek cool. Continue reading
Posted in SEO articles
Tagged business, client, conference, director, illusion, marketing, online, online-marketing, optimization, president, publisher, reputation, search, search engine strategies, sessf
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Enterprise Level SEO Is Not For The Weak
Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed. So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content. Enterprise is difficult because management of a lot of content and people is difficult to scale. Continue reading
The Four Pillars of Building Instant Trust Online – SES SF
Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Continue reading
B2B Marketing Tips From SES SF
What’s the quickest way to catch a fish? Offer the right bait. What’s the quickest way to get a B2B marketer to an SES session Continue reading