Tag Archives: match

Review your PPC Keywords

You probably already know that search marketing is all about keywords . For paid search, it’s the keywords you bid on and the match types you associate them with that determine when your ads are shown. The basics of paid search marketing are keyword selection and match types Continue reading

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Bing Launches Wolfram|Alpha Integration

Bing today is unleashing a flurry of big updates, all part of Bing Wave 2 . Wolfram|Alpha Partnership First up is a new integration with Wolfram|Alpha in the diet and fitness category . As a result, users will be able to get information on nutrition and the Body Mass Index (BMI). Continue reading

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Live Blog: Qi Lu Speaking At Web 2.0

Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly. Qi Lu I was at Yahoo for 10 years, and I always told Jerry, after 10 years I’m going to try something new Continue reading

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Live Blog: Qi Lu Speaking At Web 2.0

Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with Tim O’Reilly. Qi Lu I was at Yahoo for 10 years, and I always told Jerry, after 10 years I’m going to try something new Continue reading

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Now Live: Bing’s Twitter Search Engine

Bing new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Below, a close-up look at features in the new service. Continue reading

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Now Live: Bing’s Twitter Search Engine

Bing new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Below, a close-up look at features in the new service. Continue reading

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Yahoo Pay Per Click Settlement Details Goes Out To Advertisers

This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the “lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor products provided by Overture Services, Inc. Continue reading

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